Those of us who have been reading comics for a little while know that in the comic industry the present is only prologue to the future and this week Marvel could barely contain themselves with the news of the big event of 2012. Avengers vs X-Men did, at first I'm afraid, fill me "how dumb" - I mean we're talking about The House of Ideas and that's the best they could come up with? But then I thought about it; maybe it's just really canny. As with Civil War, as with World War Hulk, as with Secret Invasion, as with Fea- well maybe not Fear Itself, but Marvel do have a good tradition of events that have an instantly recognisable hook to non-regular readers. Turn to the person sat next to you on the bus and tell them the title of Marvel's next event and (assuming they don't move seat) they'll probably know what and who you're referring to. Let's face it, it's the summer movie event we'll be looking forward to in 2015 (if they ever sort out the split rights ownership).
For further reading try the USA Today article (see here) or the watch the official Marvel broadcast (see here).